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The site fite108.com.au states the following, "At FITE108 and 108 FITNESS we use a family approach to the gyms, making all welcome." We noticed that the website stated " The gyms have great ambience and everyone gets fit and pushed along whilst enjoying the experience." It also stated " We assist people with all areas of fitness from general exercise and fitness to becoming a professional fighter. We are also involved in promoting the sport on The Central Coast with many successful Next Generation. The benefits of training at fite108 and 108 fitness. You will build self confidence." The header had FITE108 as the highest ranking keyword. This keyword was followed by MMA, mixed martial arts, and tuggerah training gym which isn't as urgent as FITE108. The other words the site used was central coast training gym. BJJ is also included but will not be understood by search engines.